RITMO MUNDO (“rhythm of the earth” in Italian) hallmarks a combination of architecture, geography and time by integrating the commonality of culture, heritage and history. Our offering of fresh and innovative inspiration are a perfect fit for any modern lifestyle. With unique design details such as Persepolis’ orbital cases and our special edition diamond and gemstone models, RITMO’s Italian and Swiss techniques redefine the independent watch market. Headquartered for the past 10 years on Rodeo Drive, our trendy dynamic brand caters to a clientele that is notoriously hard to please. No matter what you desire, RITMO MUNDO has a watch for you!

In a world of decades old brands RITMO MUNDO in 10 short years has reaped an astounding amount of retail, press and consumer attention. RITMO MUNDO has been featured in editorials and advertisements in prestigious publications such as  IW, Chronos and Revolution magazine, highlighting RITMO’s creative and innovative designs, as well as being featured on racetrack billboards, in jet-set and lifestyle magazines and luxury resort hotels. Fashion magazines such as Vogue, Glamour and InStyle highlight the collections color filled, fashion forward side while OK, Star and InTouch spy the latest celebrity trends and sightings.

In the past 10 years, RITMO has held the official watch status of the Indy Car Series, Ocean’s 12 & 13 movie franchise and HBO’s “Entourage” and “Sex & the City”. In 2012, RITMO watches are featured in a variety of television shows including MTV’s “Caged”, CW’s “Remodeled”, and on ABC’s “Bachelor”.

Ali Soltani // Founder and President

RITMO MUNDO was started by luxury retailer, Ali Soltani, in Milan, Italy in 2002. Educated and trained as an attorney, Ali integrated his skills as a  luxury retail merchant and purveyor of his family business, David Orgell, a Beverly Hills institution located on Rodeo Drive, and his passion for the finest luxury goods,  to find harmony between beauty and function in contemporary watch making.

Ali has sold not only the most expensive watch in the world to Michael Jackson over 13 years ago at David Orgell, but he has also been an instrumental part of creating many new products for a variety of  brands prior to the launch of  RITMO MUNDO in 2002.

Modern, vivacious design and imposing a brand DNA are just some of the trademarks of RITMO. Originally set out in vibrant colors with neo-classic shapes; RITMO has designed over 40 collections in less than 10 years. Within the first 12 months of the brand’s inception, the New York Times called RITMO MUNDO “King of Monster” watches,  and in 2004 Vogue Magazine described the brand’s free spirited designs as “where Rolex meets Juicy Couture”

What we call the RITMO REVOLUTION started with the 3 elements; Swiss craftsmanship, and Italian design coupled with Hollywood marketing. In 2006, RITMO began debuting designs that show the brands’ versatility and extension into fine watch making with the Persepolis Triple Time, a three time zone watch with our unique orbital rotating case. In 2010, RITMO launched The Puzzle. This unique timepiece plays on the idea of “hiding time” and has been praised by editors for its tangible approach to watch making and design.

In addition to the RITMO MUNDO brand, in 2011, PVH (www.pvh.com) selected RITMO MUNDO to create a colorful and innovative line of lifestyle watches for legacy brand Izod. The Izod collection will be priced $100-$200 and will be available in stores and everywhere starting February 2012. In 2012 RITMO MUNDO brand launched its newest collection, REFLEX, a contemporary take on the modern digital watch.. Designed in bold colors, REFLEX’s minimal design approach caters to today’s face paced lifestyle.

Be  prepared to be RITMO-TIZED!