Reflex Hits Sao Paulo 300 for its 2012 Campaign
RITMO lights up the streets of Sao Paulo, Brazil as the REFLEX takes over the track, prior to the SAO PAULO INDY 300 race, to shoot its latest campaign for the REFLEX watch collection. Brand Ambassador Helio Castroneves took time in between practice turns to get in front of the camera lens with RITMO’s latest Brazilian model.
A big thank you to Image Marketing, organizers of the show, for allowing us access to the track and surrounding areas prior to the race to give a truly unique perspective of the key balance between time and sports. Set out in bold, vibrant colors, the REFLEX’s LED technology and minimal styling make this a perfect accessory for today’s many active lifestyles. This rare experience has allowed RITMO to capture the sporty and modern features of the hottest new watch in an exciting arena!